Similar to Kendrick and Frank, Brent is all about quality over quantity. You might not be as familiar with his music, but Brent Faiyaz is one of the most prominent independent artists in the world - a label he achieved by moving at his own speed.
This creative decision allows his music to stick years after release, allowing him to take time between releases. It doesn’t hurt that Frank’s approach to creation isn’t rooted in the sounds of a particular moment in time. The previous acclaim combined with cultural impact allows Frank to start right back up where he last left off, especially since his fans have come to expect long gaps in between releases. Ocean’s last release came in 2020 with the single “Cayendo.” Like Kendrick Lamar, Frank Ocean is patient, often going years between song or album releases. The Kendrick Lamar blueprint cannot be easily duplicated. Kendrick’s track record of success, his catalog's quality, and his dedication to every aspect of his craft means the recording industry and hip-hop will always stop every time he’s ready to unleash a new album. When you’re an established superstar act with millions upon millions of loyal fans, one who rose to fame ahead of the streaming era, you don’t require the same momentum as a newer, non-superstar act when it comes time to regain the attention of the masses. Unlike most artists, Kendrick can take his time because of how impactful and acclaimed his past album releases have been. Morale & the Big Steppers, on May 13, 2022, it will mark his first new full-length drop in five years and a month.
When the TDE stalwart releases his fifth solo album, Mr. Kendrick Lamar has always been known for taking his time in between releasing albums. Creating beautiful and timeless art that you’re proud of should always be priority number one. Quality should never be sacrificed for quantity, marketing, an algorithm, a rollout, or anything else. Let your art guide you and feed off of the energy of your fans and supporters. Before I dig in, let me reiterate that every artist should move at their own pace.
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