A sans serif is inspired by Albert Auspurg's Krimhilde (1933). Our cut features a tall x-height, old-style numerals, capital italic swashes, ligatures and discretionary ligatures. We have taken the best of these seminal Caslon revisions to create our own super family in a huge range of weights and styles. Over the years, the font has been tweaked, reworked, modernised, pulled, stretched, squashed and embellished, as successive generations have created their own versions of Caslon, particular to their times and tastes. Originally designed by William Caslon in 1726, this old-style serif has fascinated typographers ever since. He explains why the world needs another Caslon: F37 Caslon is our personal take on a stone-cold classic.
an octagonal industrial stencil typeface inspired by John Carpenter's film Escape From New York. It includes a set of stencil fonts as well. A 24-style wedge serif inspired by the Gaelic letter carvings by Irish sculptor Michael Biggs in Dublin. An octagonal family base on a letterpress font called Stoutheart. F37 Beckett pays homage to the British Ministry of Transport's 1933 alphabet. A sans based on British road signs from the 1930s. Influenced by Avant Garde and Futura, in 14 styles. F37 Factory was originally conceived for a commercial development project for Want Marketing and commissioned by London design studio Bold & Bold. Named after Andy Warhol's The Factory in New York City, F37 Factory was inspired by stencil letters etched into marble in what was once a Hovis flour mill in Ramsgate. A 1970s style dot matrix font that was inspired by the 1970s Letraset font Pinball created by Alan Dempsey. The letterforms are based on their iconic logo featuring waves of a heart beat.
BHF Beats (2018): Working alongside Wolff Olins we were comissioned to create the new font for the British Heart Foundation.The Swedish director Ingmar Bergman consistently used Florida in his films. A Peignotian typeface family that revives a revival Hans Möhring's Florida typeface. A sans inspired by Edward Johnston's London Underground font. Inspired by Jan Tschichold's geometric sans-serif and Matthew Carter's Bell Centennial font, F37 Jan features pronounced ink traps. A sans family influenced by the style of Berthold's G.G. The customized version of F37 Ginger, Boots Sharp (2019), was commissioned by Coley Porter Bell and True Story as part of an extensive rebrand. A Swiss geometric sans inspired by the work of Herb Lubalin, Jan Tschichold and Paul Renner.
#F37 Bella Font Family pro
See also F37 Bella Pro (2020), in Text, Hairline, Stencil and Display substyles. F37 Bella won an award at TDC Tokyo 2012. He says that he was influenced not only by Didot, but also by Pistilli and by Tschichold's Saskia. An extremely contrasted didone display typeface. Inspired by Wim Crouwel's Soft Alphabet, I constructed a grid to create the modular alphabet and programmed very tight letterspacing into the font lending itself to the style of Die Gute Form. He writes about Form: After looking at Armin Hoffman's Die Gute Form poster and Herbert Bayer's universal typeface I constructed an alphabet based on their letterforms. A mimimalist circular experimental (Bauhaus?) font. A counterless geometric typeface based on a geometric solid typeface from 1925 by André Vlaanderen. 1985, Manchester, UK) established F37 (Face37) in 2010 in London, UK. TYPE DESIGN INFORMATION PAGE last updated on
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